Advertising and Promotion

Journal Articles

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Kenneth M. Winneg, Bruce W. Hardy, Jeffrey A. Gottfried, and Kathleen Hall Jamieson Deception in Third Party Advertising in the 2012 Presidential Campaign American Behavioral Scientist, April 2014; vol. 58, 4: pp. 524-535., first published on February 20, 2014

Alice Kendrick, Jami A. Fullerton, and Yeo Jung Kim Social Responsibility in Advertising: A Marketing Communications Student Perspective Journal of Marketing Education, August 2013; vol. 35, 2: pp. 141-154., first published on June 18, 2013

Agnes Nairn and Pierre Berthon Affecting Adolescence: Scrutinizing the Link between Advertising and Segmentation Business & Society, September 2005; vol. 44, 3: pp. 318-345.

Jacob Ostberg Thou shalt sport a banana in thy pocket: Gendered body size ideals in advertising and popular culture Marketing Theory, March 2010; vol. 10, 1: pp. 45-73. http://mtq.sagepub.com/content/10/1/45.short

Barbara J. Phillips and Edward F. McQuarrie Contesting the social impact of marketing: A re-characterization of women’s fashion advertising Marketing Theory, June 2011; vol. 11, 2: pp. 99-126. http://mtq.sagepub.com/content/11/2/99.full.pdf

Michael Prieler. (2010) Othering, racial hierarchies and identity construction in Japanese television advertising International Journal of Cultural Studies, September 2010; vol. 13, 5: pp. 511-529. http://ics.sagepub.com/content/13/5/511.full.pdf+html

Carly O’Neill, Dick Houtman, and Stef Aupers (2014) Advertising real beer: Authenticity claims beyond truth and falsity  European Journal of Cultural Studies, 1367549413515254, first published on February 3 2014  http://ecs.sagepub.com/content/early/2014/02/14/1367549413515254.full.pdf+html

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