Strategy and Creativity

Journal Articles

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Anne M. Cronin Currencies of Commercial Exchange: Advertising agencies and the promotional imperative Journal of Consumer Culture, November 2004; vol. 4, 3: pp. 339-360.

Michael Serazio and Wanda Szarek The art of producing consumers: A critical textual analysis of post-communist Polish advertising European Journal of Cultural Studies, December 2012; vol. 15, 6: pp. 753-768.

Rowan Wilken and John Sinclair 'Waiting for the Kiss of Life': Mobile Media and Advertising Convergence: The International Journal of Research into New Media Technologies, November 2009; vol. 15, 4: pp. 427-445.

Marsha D. Loda, William Norman, and Kenneth F. Backman Advertising and Publicity: Suggested New Applications for Tourism Marketers Journal of Travel Research, February 2007; vol. 45, 3: pp. 259-265. http://www.uk.sagepub.com/chaston/Chaston%20Web%20readings%20chapters%201-12/Chapter%209%20-%201%20Loda%20et%20al.pdf

Suruchi Sood, Corrinne Shefner-Rogers, and Joanna Skinner Health Communication Campaigns in Developing Countries Journal of Creative Communications, March 2014; vol. 9, 1: pp. 67-84. http://crc.sagepub.com/content/9/1/67.abstract

Video Links

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