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Strategy and Creativity
Strategy and Creativity
Journal Articles
Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.
Marsha D. Loda, William Norman, and Kenneth F. Backman Advertising and Publicity: Suggested New Applications for Tourism Marketers Journal of Travel Research, February 2007; vol. 45, 3: pp. 259-265. http://www.uk.sagepub.com/chaston/Chaston%20Web%20readings%20chapters%201-12/Chapter%209%20-%201%20Loda%20et%20al.pdf
Suruchi Sood, Corrinne Shefner-Rogers, and Joanna Skinner Health Communication Campaigns in Developing Countries Journal of Creative Communications, March 2014; vol. 9, 1: pp. 67-84. http://crc.sagepub.com/content/9/1/67.abstract
Web Links
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http://www.adcracker.com/plan/Advertising_Plan.htm accessed 20.2.2014
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http://www.thegoodpitch.com/wp-content/uploads/2011/09/CommunicationsStrategyGuide.pdf accessed 17.2.2014
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http://www.thegoodpitch.com/wp-content/uploads/2011/09/CommunicationsStrategyGuide.pdf accessed 17.2.2014
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http://new.clikthrough.com/website/ accessed 22.2.2014
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http://www.forbes.com/sites/avaseave/2013/11/30/what-is-creativity-in-advertising-and-when-does-it-lead-to-market-performance/ accessed 17.2.2014
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http://www.brandchannel.com/images/papers/522_2011-01_celebrity_marketing_myth.pdf accessed 25.2.2014
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http://www.ddb.com/BillBernbachSaid/why_bernbach_matters/revolutionary-work/ accessed 20.2.2014
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http://www.greatvwads.com/ accessed 20.2.2014
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http://www.advertolog.com/brands/volkswagen,media-adverts,year-1998,products-volkswagen-polo/ accessed 20.2.2014
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http://www.adcracker.com/brief/Sample_Creative_Brief.htm accessed 18.2.2014
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http://www.age-of-the-sage.org/scientist/snow_two_cultures.html accessed 20.2.2014
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https://www.thinkbox.tv/server/show/nav.1372 accessed 20.2.2014
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http://www.forbes.com/2007/05/17/jack-trout-marketing-oped-cx_jt_0518trout.html accessed 23.2.2014
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http://www.DiagonalThinking.co.uk/ accessed 20.2.2014
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http://www.wpp.com/wpp/marketing/publicrelations/10-global-communication-trends-2014/ accessed 17.2.2014
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http://www.adweek.com/news/press/guardians-unusual-take-native-ads-155715 accessed 17.2.2014
Video Links
There are no video links in this chapter.