Research in Advertising

Journal Articles

Marsha D. Loda, Barbara C. Coleman, and Kenneth F. Backman Walking in Memphis: Testing One DMO’s Marketing Strategy to Millennials Journal of Travel Research, February 2010; vol. 49, 1: pp. 46-55., first published on May 19, 2009

Adam E. Barry and Patricia Goodson Use (and Misuse) of the Responsible Drinking Message in Public Health and Alcohol Advertising: A Review Health Education & Behavior, April 2010; vol. 37, 2: pp. 288-303., first published on August 10, 2009

Daniel Wentzel, Sven Henkel, and Torsten Tomczak Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising Journal of Service Research, May 2010; vol. 13, 2: pp. 137-152., first published on April 2, 2010

Jos Hornikx, Frank van Meurs, and Anja de Boer English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands Journal of Business Communication, April 2010; vol. 47, 2: pp. 169-188. http://job.sagepub.com/content/47/2/169.short

Chris Miles The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages Marketing Theory, December 2004; vol. 4, 4: pp. 267-286. http://mtq.sagepub.com/content/4/4/267.abstract

Robert E. Smith and Xiaojing Yang Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence Marketing Theory, June 2004; vol. 4, 1-2: pp. 31-58. http://mtq.sagepub.com/content/4/1-2/31.full.pdf+html

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