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Research in Advertising
Research in Advertising
Journal Articles
Jos Hornikx, Frank van Meurs, and Anja de Boer English or a Local Language in Advertising?: The Appreciation of Easy and Difficult English Slogans in the Netherlands Journal of Business Communication, April 2010; vol. 47, 2: pp. 169-188. http://job.sagepub.com/content/47/2/169.short
Chris Miles The prospect and schizogenesis: A Batesonian perspective on the implications of the double-bind in advertising messages Marketing Theory, December 2004; vol. 4, 4: pp. 267-286. http://mtq.sagepub.com/content/4/4/267.abstract
Robert E. Smith and Xiaojing Yang Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence Marketing Theory, June 2004; vol. 4, 1-2: pp. 31-58. http://mtq.sagepub.com/content/4/1-2/31.full.pdf+html
Web Links
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http://thearf.org/ accessed 15.3.2014
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http://www.warc.com/ accessed 15.3.2014
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http://www.nielsen.com/content/corporate/uk/en.html accessed 15.3.2014
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http://www.tnsglobal.com/ accessed 15.3.2014
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http://www.barb.co.uk/viewing/weekly-total-viewing-summary accessed 17.3.2014 http://www.mintel.com/ accessed 16.3.2014
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http://www.creativereview.co.uk/cr-blog/2011/august/happy-birthday-bill-bernbach accessed 17.3.2014
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http://mashable.com/2014/01/28/vw-super-bowl-2014/ accessed 17.3.2014
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http://www.ipsos-mori.com/researchspecialisms/ipsosasi/ourapproach/biometrics.aspx accessed 17.3.2014
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http://www.brandrepublic.com/news/1228764/remember-classic-Hovis-TV-ads/?HAYILC=RELATED accessed 16.3.2014
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http://www.brandrepublic.com/news/1228649/ accessed 17.3.2014
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http://www.ipsos-mori.com/ accessed 17.3.2014
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http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/ accessed 17.3.2014
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http://www1.bradinsight.com/brad-media-planning accessed 16.3.2014
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http://www.kantarmedia.co.uk/ accessed 17.3.2014
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https://www.millwardbrown.com/Libraries/MB_Solutions_Downloads/MillwardBrown_LinkExpress.sflb.ashx accessed 17.3.2014
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http://selfesteem.dove.co.uk/Articles/Written/Our_Mission.aspx?WT.srch=1&gclid=CLXE2J2-mr0CFQKWtAodbRcAyg accessed 17.3.2014
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http://www.dove.co.uk/en/Our-Mission/Self-Esteem-Toolkit-and-Resources/default.aspx accessed 4.3.2013.
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Quo Vadis blog http://www.qvbrands.com/dove-rant/ accessed 7.3.2013.
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http://www.thinkwithgoogle.com/case-studies/dove-real-beauty-sketches.html accessed 17.3.2014
Video Links
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http://www.youtube.com/user/UKVolkswagen accessed 17.3.2014
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http://www.youtube.com/watch?v=48aHtegMo88 accessed 17.3.2014
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http://www.youtube.com/watch?v=iYhCn0jf46U accessed 22.02.2013
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Dove ‘Thought Before Action’ viral video http://www.youtube.com/watch?v=m0JF4QxPpvM accessed 7.3.2013.