The Brand and Integrated Marketing Communications Planning

Chapter 3 Journal Articles

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Diana L. Haytko Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers Journal of the Academy of Marketing Science, Jul 2004; vol. 32: pp. 312–328.

Harlan E. Spotts, David R. Lambert, and Mary L. Joyce. Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications. Journal of Marketing Education, Dec 1998; vol. 20: pp. 210–218.

Yesim Kaptan ‘We just know!’: Tacit knowledge and knowledge production in the Turkish advertising industry Journal of Consumer Culture, November 2013; vol. 13, 3: pp. 264-282.

Neil O’Boyle Managing Indeterminacy: Culture, Irishness and the Advertising Industry Cultural Sociology, September 2012; vol. 6, 3: pp. 351-366., first published on December 14, 2011 http://cus.sagepub.com/content/6/3/351.short

John R. Rossiter Advertising management principles are derived mostly from logic and very little from empirical generalizations Marketing Theory, June 2012; vol. 12, 2: pp. 103-116., first published on April 10, 2012 http://mtq.sagepub.com/content/12/2/103.full.pdf

• http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx accessed 11.2.2014

• http://www.forbes.com/powerful-brands/list/ accessed 12.2.2014

• http://www.ipa.co.uk/ accessed 13.2.2014

• http://backspace.com/notes/2002/09/the-poster-that-won-the-election.php accessed 13.2.2014

• http://www.virgin.com/ accessed 13.2.2014

• http://www.campaignlive.co.uk/thework/920833/ accessed 12.2.2014

• http://www.brandchannel.com/papers_review.asp?sp_id=650 accessed 13.2.2014

• http://www.brandchannel.com/papers_review.asp?sp_id=650 accessed 13.2.2014

• http://www.youtube.com/watch?v=LerdMmWjU_E accessed 13.2.2014

• http://www.prnewswire.com/news-releases/integrated-marketing-campaign-elevates-2014-toyota-corolla-to-new-heights-222503921.html accessed 13.2.2014

• http://www.mobilemarketer.com/cms/news/strategy/16115.html accessed 13.2.2014

• http://adage.com/article/cmo-strategy/toyota-s-ad-2014-corolla-shows-sell-cars/244201/ accessed 13.2.2014

• http://www.theguardian.com/best-awards/powerful-integrated-campaigns-secret accessed 13.2.2014

There are no video links in this chapter.