Non-Advertising Promotion

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Anne M. Cronin Researching Urban Space, Reflecting on Advertising: A Photo Essay Space and Culture, November 2011; vol. 14, 4: pp. 356-366., first published on September 19, 2011

Karen Smith Rhetorical figures and the translation of advertising headlines Language and Literature, May 2006; vol. 15, 2: pp. 159-182.

Andrew McStay I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising New Media & Society, June 2013; vol. 15, 4: pp. 596-611., first published on September 30, 2012

Joanne Morreale From homemade to store bought: Annoying Orange and the professionalization of YouTube Journal of Consumer Culture, March 2014; vol. 14, 1: pp. 113-128., first published on October 15, 2013 http://joc.sagepub.com/content/14/1/113.full.pdf+html

Iben Bredahl Jessen and Nicolai Jørgensgaard Graakjær Cross-media communication in advertising: exploring multimodal connections between television commercials and websites Visual Communication, November 2013; vol. 12, 4: pp. 437-458. http://vcj.sagepub.com/content/12/4/437.abstract

• http://class.classmatandread.net/pp1/out-2.pdf accessed 28.2.2014

• http://www.theguardian.com/technology/2014/feb/26/secret-to-viral-video-marketing accessed 25.2.2014

• http://www.sponsorship.com/iegsr/2014/01/07/Sponsorship-Spending-Growth-Slows-In-North-America.aspx#.UxAK4yifPao accessed 26.2.2014

• http://www.brandwatch.com/wp-content/uploads/2013/05/Brandwatch-Barclays-Premier-League-Report-May-2013.pdf accessed 26.2.2014

• http://blogs.independent.co.uk/2013/08/26/premier-league-shirt-sponsors-pour-record-166m-into-top-flight-bank-accounts-with-arsenal-seeing-the-biggest-rise/ accessed 26.2.2014

• http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/10597404/Barclays-considering-exit-from-Premier-League-sponsorship-deal.html accessed 26.2.2014

• http://www.tsmplug.com/richlist/nike-highest-paid-endorsement-deals/ accessed 26.2.2014

• http://www.channel4sales.com/advertising/sponsorship/current_sponsors accessed 28.2.2014

• http://articles.chicagotribune.com/2013-05-28/business/chi-nike-livestrong-20130528_1_texas-based-livestrong-lance-armstrong-livestrong-spokeswoman accessed 26.2.2014

• http://articles.latimes.com/2012/sep/11/entertainment/la-et-ct-chinese-pay-for-product-placement-in-hollywood-movies-20120910 accessed 28.2.2014

• http://www.mirror.co.uk/lifestyle/going-out/film/superman-film-man-steel-rakes-1947071 accessed 1.3.2014

• http://www.brandchannel.com/home/post/2012/12/20/James-Bond-Skyfall-Heineken-Macallan-122012.aspx accessed 1.3.2014

• http://adage.com/article/madisonvine-news/coke-mercedes-avoid-gritty-film-cameos-slumdog/132301/ accessed 1.3.2014

• http://newmediagroup.co.uk/nmg-oscar-success-philomena/ accessed 1.3.2014

• http://brandsandfilms.com/2011/09/product-placement-in-pictures-the-smurfs/ accessed 1.3.2014

• http://www.usatoday.com/story/money/business/2014/01/17/pepsi-grammy-super-bowl-halftime/4529529/ accessed 1.3.2014

• http://www.findingoutabout.com/marc-jacobs-unveils-his-diet-coke-can-designs-after-being-appointed-new-creative-director/ accessed 20.1.2014

• http://styleclone.com/17342/stella-mccartney-appointed-creative-director-for-team-gb-and-adidas/ accessed 20.1.2014

• http://www.brandchannel.com/home/post/2013/02/08/Celebrity-Creative-Directors-020813.aspx accessed 18.1.2014

• https://www.facebook.com/Bodyform/posts/10151186887359324 accessed 23.02.2013

• Including this piece in the UK Daily Mail http://www.dailymail.co.uk/femail/article-2218920/Bodyform-viral-spoof-YouTube-video-Response-Richard-Neills-Facebook-rant-period-adverts.html accessed 23.02.2013 

• http://www.ipr.org.uk/ accessed 1.3.2014

• http://www.prsa.org/ accessed 1.3.2014

• http://www.theidm.com/ accessed 3.3.2014

• http://www.marketingmagazine.co.uk/article/1010807/fifa-cracks-down-world-cup-ambush-marketing-stunt accessed 3.3.2014

• http://www.businessinsider.com/best-ambush-marketing-campaigns-2012-6?op=1 accessed 3.3.2014

• http://www.therichest.com/sports/david-beckham-earns-37-million-from-commercial-contracts-alone/  accessed 20.1.2014 

• http://www1.skysports.com/football/news/12040/8718003/Brand-Beckham accessed 19.1.2014

• http://www.findingoutabout.com/marc-jacobs-unveils-his-diet-coke-can-designs-after-being-appointed-new-creative-director/ accessed 20.1.2014

• http://styleclone.com/17342/stella-mccartney-appointed-creative-director-for-team-gb-and-adidas/ accessed 20.1.2014

• http://www.brandchannel.com/home/post/2013/02/08/Celebrity-Creative-Directors-020813.aspx accessed 18.1.2014

• http://chrisreed.brandrepublic.com/2012/02/13/madonna-v%E2%80%99s-katy-perry-sponsorship-v%E2%80%99s-brand-partnership/  accessed 17.1.2014

• http://www.news.com.au/entertainment/celebrity/jessica-gomes-replaces-miranda-kerr-as-david-jones-ambassador/story-fn9076o9-1226603425211 accessed 16.1.2014

• http://brandvisibility.org/branding/hello-world/  accessed 16.1.2014

• Maria Aragon is one of numerous singers who have used YouTube as platform to gain a recording contract http://www.ctvnews.ca/youtube-sensation-maria-aragon-inks-recording-contract-1.674417 accessed 19.1.2014 

• “Blogger Gains National Recognition for Travel Writing: Curacao Chronicle  http://www.curacaochronicle.com/tourism/local-blogger-gains-national-recognition-for-travel-blog-writes-about-curacao/ accessed 19.1.2014 

• http://www.dailymail.co.uk/news/article-2375732/Japanese-women-paid-adverts-THIGHS-catch-attention-men.html accessed 4.3.2014

• http://www.businesswire.com/news/home/20131216005482/en/Huffington-Post-Announces-Record-Year-Audience-Growth#.UxVfGSifPao accessed 3.3.2014

• http://www.theguardian.com/media/media-blog/2014/jan/05/native-advertising-paywall-transparency accessed 3.3.2014

• http://www.tsnn.com/news-blogs/ceir-releases-new-version-how-exhibit-dollar-spent-report accessed 3.3.2014

• http://www.reuters.com/article/2014/03/03/us-oscars-selfie-idUSBREA220C320140303 accessed 3.3.2014

• http://adage.com/article/media/samsung-breaks-samsung-campaign-oscars/291938/ accessed 3.3.2014

• http://www.engadget.com/2014/03/02/samsung-galaxy-s5-oscars-selfies/ accessed 3.3.2014

• http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-oscars-ratings-ellen-degeneres-20140303,0,6631180.story#axzz2uxfDdxy6 accessed 3.3.2014

• http://www.youtube.com/watch?v=M7FIvfx5J10 accessed 25.2.2014

• Bodyform’s video response is here http://www.youtube.com/watch?v=Bpy75q2DDow accessed 23.02.2013