Promotional Media in the Digital Age

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Justin Walden Global Advertising, Attitudes and Audiences New Media & Society, August 2012; vol. 14, 5: pp. 886-888.

Chris Hackley, Stephen Brown, and Rungpaka Amy Hackley The X-Factor enigma: Simon Cowell and the marketization of existential liminality Marketing Theory, December 2012; vol. 12, 4: pp. 451-469.

Alex Bevan Nostalgia for Pre-Digital Media in Mad Men Television & New Media, November 2013; vol. 14, 6: pp. 546-559., first published on August 14, 2012

Michaela Dewe, Jane Ogden, and Adrian Coyle The cigarette box as an advertising vehicle in the United Kingdom: A case for plain packaging Journal of Health Psychology, 1359105313504236, first published on October 22, 2013 http://www.academia.edu/5292033/The_cigarette_box_as_an_advertising_vehicle_a_case_for_plain_packaging

Jiang Wu, Bin Hu, and Yu Zhang Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks. SIMULATION, August 2013; vol. 89, 8: pp. 921-934., first published on April 4, 2013. http://sim.sagepub.com/content/89/8/921

• http://www.adbrands.net/top_media_agencies.htm accessed 21.2.2014

• http://www.mediacom.com/en/what-we-do/media-planning-and-buying.aspx accessed 21.2.2014

• http://i.telegraph.co.uk/multimedia/archive/01863/Digital_Media_Pack_1863797a.pdf accessed 18.2.2014

• http://adage.com/article/news/coca-cola-boosts-marketing-spend-demand-slows/291747/ accessed 22.2.2014

• http://www.nydailynews.com/entertainment/tv-movies/coca-cola-super-bowl-ad-angers-conservatives-article-1.1600849 accessed 22.2.2014

• http://adage.com/article/digital/mondelez-plans-big-digital-ad-spend-jump/291753/ accessed 22.2.2014

• http://www.zenithoptimedia.com/case-studies/ accessed 19.2.2014

• http://www.ft.com/cms/s/0/c02669da-5ec3-11e3-8621-00144feabdc0.html#axzz2u4zarlpJ accessed 22.2.2014

• http://www.adexchanger.com/agencies/2014-forecasts-global-ad-dollars-surge-driven-by-mobile-social/ accessed 22.2.2014

• http://globaltgi.kantarmedia.com/ accessed 24.2.2014

• http://www.nielsen.com/us/en/newswire/2014/whats-empowering-the-new-digital-consumer.html accessed 24.2.2014

• http://www.nielsen.com/us/en/top10s.html accessed 24.2.2014

• http://www.pressgazette.co.uk/july-abcs-most-national-newspapers-see-month-month-circulation-boost-royal-baby-month accessed 22.2.2014

• http://online.wsj.com/news/articles/SB10001424052702303330204579246003193822532 accessed 24.2.2014

• http://www.rab.com/ accessed 24.2.2014

• http://www.rab.com/public/ncs/pdfs/Capital%20One.pdf accessed 24.2.2014

• http://www.citizenarcane.com/index.php/archives/2005/04/18/labour-isnt-working/ accessed 4.3.2014

• For the BBC News account of the story see http://news.bbc.co.uk/1/hi/uk/1222326.stm accessed 4.3.2013. 

• http://www.cityam.com/article/1391399919/digital-advertising-street-why-posters-are-no-longer-static accessed 25.2.2014

• http://www.businessinsider.com/advertisers-using-facial-recognition-technology-2013-5?op=1 accessed 24.2.2014

• http://www.telegraph.co.uk/technology/news/10659758/Mobile-World-Congress-2014-Samsung-launch-Galaxy-S5-and-Gear-Fit-smart-band.html accessed 25.2.2014

• http://www.usatoday.com/story/tech/columnist/shinal/2014/03/02/online-video-advertising-prices-new-tech-economy-john-shinal-usa-today/5870323/ accessed 4.3.2014

• http://america.aljazeera.com/articles/2014/1/31/a-football-game-withoutcommercialsnotonthissideoftheatlantic.html accessed 25.2.2014

There are no video links in this chapter.