Theorising Advertising

Journal Articles

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Xiaoli Nan and Ronald J. Faber Advertising Theory: Reconceptualizing the Building Blocks Marketing Theory, Jun 2004; vol. 4: pp. 7–30

Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising. Barbara J. Phillips and Edward F. McQuarrie Marketing Theory, Jun 2004; vol. 4: pp. 113–136.

Chris Miles (2007) A cybernetic communication model for advertising. Marketing Theory, vol. 7: pp. 307–334.

Adriana Campelo, Robert Aitken, and Juergen Gnoth Visual Rhetoric and Ethics in Marketing of Destinations Journal of Travel Research, January 2011; vol. 50, 1: pp. 3-14., first published on March 19, 2010 http://jtr.sagepub.com/content/50/1/3.short

Stefan Schwarzkopf The Political Theology of Consumer Sovereignty: Towards an Ontology of Consumer Society Theory, Culture & Society, May 2011; vol. 28, 3: pp. 106-129. http://tcs.sagepub.com/content/28/3/106.abstract

Bernard Cova, Pauline Maclaran, and Alan Bradshaw Rethinking consumer culture theory from the postmodern to the communist horizon Marketing Theory, June 2013; vol. 13, 2: pp. 213-225., first published on March 7, 2013 http://mtq.sagepub.com/content/13/2/213.short

Web Links

Video Links

Examples of emotional car ads: