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Theorising Advertising
Theorising Advertising
Journal Articles
Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.
Adriana Campelo, Robert Aitken, and Juergen Gnoth Visual Rhetoric and Ethics in Marketing of Destinations Journal of Travel Research, January 2011; vol. 50, 1: pp. 3-14., first published on March 19, 2010 http://jtr.sagepub.com/content/50/1/3.short
Stefan Schwarzkopf The Political Theology of Consumer Sovereignty: Towards an Ontology of Consumer Society Theory, Culture & Society, May 2011; vol. 28, 3: pp. 106-129. http://tcs.sagepub.com/content/28/3/106.abstract
Bernard Cova, Pauline Maclaran, and Alan Bradshaw Rethinking consumer culture theory from the postmodern to the communist horizon Marketing Theory, June 2013; vol. 13, 2: pp. 213-225., first published on March 7, 2013 http://mtq.sagepub.com/content/13/2/213.short
Web Links
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http://www.paulfeldwick.com/images/pdf/Feldwick%20and%20Heath.pdf accessed 10.2.2014
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http://www.alexandujar.4t.com/generaltheoryofcreativeadvertising.pdf accessed 10.2.2014
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http://www.thepsychologist.org.uk/archive/archive_home.cfm?volumeID=20&editionID=150&ArticleID=1228 accessed 10.2.2014.
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http://metro.co.uk/2010/01/19/cadburys-takeover-top-5-tv-adverts-gorilla-milk-tray-man-and-more-39960/ accessed 11.2.2014
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http://www.theguardian.com/tv-and-radio/2013/may/18/new-cadbury-crispello-advert
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http://onlinelibrary.wiley.com/doi/10.1002/mar.4220010206/abstract accessed 10.2.2014.
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http://www.economist.com/news/business/21591165-admen-have-made-marketing-guru-daniel-kahneman-prizewinning-psychologist-nothing-more accessed 11.2.2014
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http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6667 accessed 11.2.2014
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http://138.38.0.49/criac/publications/pdf/21_advertisng.pdf accessed 11.2.2014
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http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/ accessed 11.2.2014
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http://www.google.com/search?q=intertextuality+in+advertising&client=safari&rls=en&tbm=isch&tbo=u&source=univ&sa=X&ei=F9f6UtmZBsTr2QXAt4CQCw&ved=0CCYQsAQ&biw=1229&bih=645 accessed 11.2.2014
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http://www.huffingtonpost.com/2012/05/30/sophie-dahl-ysl-opium-asa-banned_n_1555478.html accessed 11.2.2014
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http://www.cfs.purdue.edu/richardfeinberg/csr%20331%20consumer%20behavior%20%20spring%202011/readings/marketing%20as%20science.pdf accessed 11.2.2014
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http://www.aber.ac.uk/media/Students/crl9502.html accessed 11.2.2014
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http://www.youtube.com/watch?v=J2quHgLgepQ accessed 11.2.2014
Video Links
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http://www.youtube.com/watch?v=WjBHUQEiTPw accessed 18.3.2014
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http://www.youtube.com/watch?v=VXO_WKe54jY&list=PLv2mhXe6zUJuEuoh0T8Le5j8eOes_NwxD accessed 19.3.2014
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http://vimeo.com/73564800 accessed 11.2.2014
Examples of emotional car ads:
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Honda’s ‘Choir’ see http://www.youtube.com/watch?v=gjyWP2LfbyQ
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Volkswagen’s ‘stay in safe hands’. See http://www.youtube.com/watch?v=3WPZGLSjB08
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Skoda Fabia’s ad ‘how to bake a car- full of lovely stuff’ see http://www.youtube.com/watch?v=k_uyUAR8nZE
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Following the gorilla ad, Cadbury’s launched a couple of adverts that appeal to emotion such as the 2009 ad ‘eyebrows’ featuring two kids moving their eyebrows up and down to the beat of the song. See http://www.youtube.com/watch?v=TVblWq3tDwY, Cadbury’s dairy milk ‘The not-so-secret secret’ see http://www.youtube.com/watch?v=aAymavc19Zs, and Cadbury’s Crispello ‘A lovely little naughtiness’ in 2013.
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http://www.youtube.com/playlist?list=PL015E38B3CC988F4B accessed 11.2.2014
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www.youtube.com/watch?v=ctj-RDbTBMU accessed 18.3.2014
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http://www.youtube.com/playlist?list=PL015E38B3CC988F4B accessed 11.2.2014
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www.youtube.com/watch?v=ctj-RDbTBMU accessed 18.3.2014