Introducing Advertising and Promotion

Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.

Stephanie O’Donohoe: Living with Ambivalence: Attitudes to advertising in postmodern times Marketing Theory, Mar 2001; vol.1: pp. 91–108.

Currencies of Commercial Exchange: Advertising agencies and the promotional Imperative Anne M. Cronin Journal of Consumer Culture, Nov 2004; vol. 4: pp. 339–360.

Sustainable Communication and the Dominant Social Paradigm: Can They Be Integrated? William E. Kilbourne Marketing Theory, Sep 2004; vol. 4: pp. 187–208.

Mark W. Stuhlfaut and Craig Davis The Teaching of Advertising Management: Essential, Elective, or Extraneous Journalism & Mass Communication Educator, September 2010; vol. 65, 3-4: pp. 265-282. http://jmc.sagepub.com/content/65/3-4/265.abstract

Lynne Ciochetto Advertising and value formation: The power of multinational companies Current Sociology, March 2011; vol. 59, 2: pp. 173-185. http://csi.sagepub.com/content/59/2/173.full.pdf

Siu Yu Hsu and Gina G Barker Individualism and collectivism in Chinese and American television advertising International Communication Gazette, December 2013; vol. 75, 8: pp. 695-714., first published on May 21, 2013. http://gaz.sagepub.com/content/75/8/695.abstract

• http://www.huffingtonpost.co.uk/2013/10/21/guide-to-the-native-age_n_4136861.html accessed 8.2.2014

• http://247wallst.com/media/2014/01/31/twitter-market-value-tops-target-and-cbs/ accessed 8.2.2014

• http://america.aljazeera.com/articles/2014/1/31/a-football-game-withoutcommercialsnotonthissideoftheatlantic.html accessed 7.2.2014

• http://www.independent.co.uk/arts-entertainment/tv/news/if-you-want-to-watch-x-factor-youll-have-to-watch-the-churned-2368637.html accessed 19.3.2014

• http://www.theguardian.com/media/2014/feb/07/lego-movie-itv-ad-break-lenny-henry accessed 8.2.2014

• http://www.latimes.com/entertainment/tv/showtracker/la-et-st-coca-cola-super-bowl-ad-stirs-controversy-20140203,0,1361331.story#axzz2sbl6JaIo accessed 6.2.2014

• http://www.hollywoodreporter.com/news/tic-tac-worst-breath-on-earth-viral-video-310973 accessed 6.2.2014

• http://www.kake.com/home/headlines/Hutchinson-native-produces-viral-holiday-flash-mob-235168221.html accessed 6.2.2014

• http://www.huffingtonpost.co.uk/2013/07/15/david-beckham-sky-sports-advert-video_n_3597268.html accessed 6.2.2014

• http://www.dove.us/social-mission/campaign-for-real-beauty.aspx accessed 7.2.2014

• http://www.ldoceonline.com/dictionary/wassup accessed 5.2.2014

• Mill, John Stuart. On Liberty. London: Longman, Roberts & Green, 1869; Bartleby.com, 1999. www.bartleby.com/130/ accessed 8.2.2014

• http://www.huffingtonpost.co.uk/2013/12/11/best-of-2013_n_4425766.html accessed 8.2.2014. 

• http://www.youtube.com/watch?v=HSbYBzUEQlc accessed 8.2.2014

• http://www.youtube.com/watch?v=VQ3d3KigPQM accessed 19.3.2014

• http://www.youtube.com/watch?v=wT4DR_ae_4o accessed 2.2.2014

• http://www.youtube.com/watch?v=UDTZCgsZGeA accessed 4.2.2014

• http://www.youtube.com/watch?v=TNquj6HTA78 accessed 6.2.2014