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International Advertising
International Advertising
Journal Links
Please note the first three articles per chapter have been provided open access, all other links require journal subscription access which may be available through your university.
Kieran Cody and Steve Jackson The contested terrain of alcohol sponsorship of sport in New Zealand International Review for the Sociology of Sport, 1012690214526399, first published on March 19, 2014 http://irs.sagepub.com/content/early/2014/03/17/1012690214526399.abstract
Jillana B. Enteen Transitioning Online: Cosmetic Surgery Tourism in Thailand Television & New Media, March 2014; vol. 15, 3: pp. 238-249., first published on November 14, 2013 http://tvn.sagepub.com/content/early/2013/11/13/1527476413509673
Min Jiang The business and politics of search engines: A comparative study of Baidu and Google’s search results of Internet events in China New Media & Society, March 2014; vol. 16, 2: pp. 212-233., first published on April 22, 2013 http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2027436
Web Links
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http://ovalordapublicidade.apan.pt/McKensey_FinalAdvertising_2012.pdf accessed 17.3.2014
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http://www.iaaglobal.org/files/Campaign%20for%20Advertising%20launch%20release%202%2011%2014-FINAL.pdf accessed 17.3.2014
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http://www.iaaglobal.org/YourRightToChoose.aspx accessed 17.3.2014
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http://www.mckinsey.com/insights accessed 19.2.2014
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http://www.reuters.com/article/2013/12/09/us-advertising-spend-idUSBRE9B800420131209 accessed 17.3.2014
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http://www.gartner.com/newsroom/id/2653121 accessed 18.3.2014
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http://www.reuters.com/article/2013/12/09/us-advertising-spend-idUSBRE9B800420131209 accessed 17.3.2014
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http://www.wired.com/gadgetlab/2011/11/smartphones-feature-phones/ accessed 17.3.2014
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http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10 accessed 17.3.2014
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http://www.google.co.uk/adwords/start/?channel=ha&sourceid=awo&subid=uk-en-ha-aw-skmp0~36361006495&gclid=CJanm4Gqn70CFeXLtAodhwEALQ accessed 17.3.2014
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https://www.facebook.com/advertising?campaign_id=214294157440&placement=phrase&creative=29764582712&keyword=advertising&extra_1=39b49a38-28b1-72c9-c216-000065f21b54 accessed 17.3.2014
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http://realbeautysketches.dove.com/ accessed 17.3.2014
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http://adage.com/article/news/bmw-s-mini-fends-rivals-normal-ads/243609/ accessed 17.3.2014
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http://www.mirror.co.uk/news/bmw-mini-launch-classic-adverts-2793304 accessed 17.3.2014
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http://www.forbes.com/sites/helenwang/2012/10/24/why-barbie-stumbled-in-china-and-how-she-could-re-invent-herself/ accessed 6.3.2014
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http://www.bbc.co.uk/news/business-12670950 accessed 6.3.2014
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http://online.wsj.com/news/articles/SB10001424052702304672404579183324082672770 accessed 6.3.2014
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http://www.brandchannel.com/home/post/Mattel-Barbie-China-110813.aspx accessed 6.3.2014
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http://www.uk.sagepub.com/managingandorganizations/downloads/Online%20articles/ch05/4%20-%20McSweeney.pdf accessed 18.3.2014
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http://www.jcdecaux-oneworld.com/2012/05/facial-gesture-recognition-outdoor-adverts/ accessed 17.3.2014
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http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10070234/Chinese-love-affair-with-Burberry-propels-sales-to-record.html Accessed 18.3.2014
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http://impressivemagazine.com/2013/07/18/9-stories-behind-famous-brand-names-origins/ accessed 19.3.2014
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http://www.latimes.com/entertainment/tv/showtracker/la-et-st-coca-cola-super-bowl-ad-stirs-controversy-20140203,0,1361331.story#axzz2sbl6JaIo accessed 6.2.2014
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http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx accessed 11.2.2014
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http://bridgetomoscow.com/curious-fact-moscow-mcdonalds accessed 19.3.2014
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http://luxurysociety.com/articles/2012/05/the-top-50-most-searched-for-luxury-brands-in-russia accessed 19.3.2014
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http://bridgetomoscow.com/curious-fact-moscow-mcdonalds accessed 19.3.2014
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http://www.bbc.com/news/business-24646942 accessed 19.3.2014
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http://www.top100luxury.com/en/ Accessed 19.3.2014
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http://www.uk.kantar.com/business/brands/top-20-foreign-brands-in-china-kfc-tops-list/ accessed 19.3.2014
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http://www.uk.kantar.com/business/brands/brandz-top-10-most-valuable-global-luxury-brands-2013/ accessed 19.3.2014
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http://www.skmm.gov.my/skmmgovmy/files/attachments/Ad_Dev_Malaysia.pdf accessed 22.3.2014
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http://www.aaaa.org.my/index.php/showcase accessed 22.3.2014
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http://thaiadvertising.com/ accessed 23.3.2014
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http://adsoftheworld.com/taxonomy/country/thailand accessed 23.3.2014
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http://www.campaignlive.co.uk/thework/895156/ accessed 23.3.2014
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http://hight3ch.com/top-20-japanese-commercials/ accessed 19.3.2014
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http://adsofjapan.com/ accessed 19.3.2014
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http://www.adidas-group.com/en/group/history/ accessed 18.3.2014
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http://www.spiegel.de/international/germany/shoes-and-nazi-bazookas-the-prehistory-of-adidas-and-puma-a-611400.html accessed 22.3.2014
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http://forums.stashedboxes.com/thread/adidas-brand-history/39009/ accessed 22.3.2014
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http://news.adidas.com/GB/Latest-News/ALL/adidas-extends-All-Blacks-sponsorship-until-2019/s/cfed5176-9238-45b9-85c4-fd1f864fde1d accessed 18.3.2014
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http://www.theconversationmanager.com/2011/03/29/adidas-most-successful-german-brand-in-social-media/ accessed 18.3.2014
Video Links
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http://www.tellyads.com/show_movie.php?filename=TA14255 accessed 17.3.2014
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http://www.youtube.com/watch?v=ALWwK7Vz4gY accessed 17.3.2014
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http://www.youtube.com/watch?v=ns-p0BdUB5o accessed 17.3.2014
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http://www.youtube.com/watch?v=WmUeeurvXgo accessed 17,3,2014
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http://www.youtube.com/watch?v=6R_D4V-Ns3Y accessed 17.3.2014
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http://www.youtube.com/watch?v=4f6Y3ns46NI accessed 18.3.2014
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http://www.youtube.com/watch?v=dfU17niXOG8 accessed 18.3.2014
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http://www.youtube.com/watch?v=fH9bHq9Cvsc accessed 19.3.2014
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http://www.youtube.com/watch?v=4vXHm8TzLzE accessed 19.3.2014
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http://www.youtube.com/watch?v=8fgPTN0E6ys accessed 19.3.2014
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http://www.youtube.com/watch?v=TgPmaNMReKQ accessed 19.3.2014
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http://newsfeed.time.com/2013/08/31/dunkin-donuts-ad-causes-uproar-in-thailand/ accessed 22.3.2014
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http://www.youtube.com/watch?v=JPOVwKPMG8o accessed 22.3.2014
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http://www.youtube.com/watch?v=yjjb_Dy7tXg accessed 22.3.2014
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http://www.youtube.com/watch?v=6h1uMNUeqx4 accessed 22.3.2014
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http://www.youtube.com/watch?v=yjjb_Dy7tXg accessed 22.3.2014
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http://www.youtube.com/watch?v=6h1uMNUeqx4 accessed 22.3.2014
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http://www.youtube.com/watch?v=JUiGF4TGI9w accessed 18.3.2014
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http://www.youtube.com/user/adidasrugbytv accessed 18.3.2014
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http://www.youtube.com/watch?v=_UKLncvGxQ8 accessed 17.3.2014