Corporate Communication: A Guide to Theory and Practice
Sixth Edition
Weblinks
6.1 Rebranding RIM as Blackberry (07:00)
6.2 Toyota: A rocky road ahead.
Toyota's transformation into a mobility company (01:16)
6.3 Lenovo: Developing a global brand.
Protect And Attack: Lenovo’s New Strategy
How Lenovo is making the switch from product to customer centricity