Chapter 11: Individual perspectives: Beyond the ‘heroic’ entrepreneur

  • Examine individual-level approaches to entrepreneurship research, making particular reference to psychology and behavioural studies.
  • Evaluate key research areas in psychology and behavioural studies, including: entrepreneurial personality; cognition; creativity; mindset; skills; values; and learning.
  • Identify some initial connections between research conducted at the level of the individual and other entrepreneurship research approaches.
  • Recognise how psychological and behavioural research influences policy and practice.
  • Apply these insights to your own experiences of entrepreneurship.