Chapter 2: Varieties of entrepreneurship

  • Recognise a wide variety of ways in which entrepreneurial activity is organised, the many different contexts in which it takes place and the range of goals to which it is directed.
  • Identify links between different types of entrepreneur, and approaches to entrepreneurship, and Part One chapter themes (e.g. marketing, operations and finance).
  • Appreciate how research can add to our understanding of entrepreneurial activity in a range of different contexts.
  • Consider the practical implications whether you are thinking about, or have already embarked on, an entrepreneurial career.