Managing Change, Creativity and Innovation
Fourth Edition
Chapter 10: The processual turn: Politics, context and time
- Joseph A. Bracken - How would you define process philosophy?
- Provides an introduction to how people make sense through fragments and anecdotes rather than fully complete narratives and promotes a particular method via SenseMaker® Suite
- Storytelling is central to collective sensemaking and giving in organizations. Jenifer Aaker talks about stories as a strategic business asset and as a vehicle for capturing and creating meaning