Chapter 13: The group: Nurturing teamwork

  1. The Asch Experiment. During the 1950s Solomon Asch conducted and published a series of experiments that demonstrated the degree to which an individual’s own opinions are influenced by those of a majority group
  2. The 3 habits of great creative teams – Keith Yamasita. Keith Yamashita shares his insights about great collaborative environments
  3. Does brainstorming work?