Managing Change, Creativity and Innovation
Fourth Edition
Chapter 12: The individual: Promoting critical thinking
- Making connections – Science as inspiration. Larry Page, co-founder of Google, reveals that basic research and good ideas are the key components to creating a tremendous opportunity in the tech market
- Taking Risks – The EA Creative process. Nick Earl and Arcadia Kim at Electronic Arts respond to the question: How do you manage the business imperatives versus the creative imperatives when developing a game?
- Knowledge Brokering – The iPhone Case. This fascinating video by Kirby Ferguson shows how existing knowledge can be recombined
- Motivation. This video notes the value of passion and perseverance