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Doing Research in the Business World

Second Edition

by David E Gray

Student Resources

Chapter 1: Introduction
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business Data Collection
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data Analysis
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas

Further Reading

Read: Overt & covert observation

Read: Field notes

Read: Online brand construction

Read: Coding schedules

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