Skip to main content
Menu
Instructor Resources
Help
Login
Access
*
*
New User?
Request new password
Create a new account
Doing Research in the Business World
Second Edition
by
David E Gray
Toggle nav
Toggle nav
Student Resources
Chapter 1: Introduction
Author Video
Introduction
Research in business
Video
Globalization overview
Basic vs. applied research
What is a theory?
Weblinks
Further Reading
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Author Video
Introduction
Video
Induction & deduction
Interpretivism vs constructionism
Choosing your method
Action research in organizations
Positivism in business research
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Author Video
Introduction
Writing research proposals
Video
What makes good research?
The Johari window
Non-probability sampling
Tips for topic choice
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Chapter 4: Business Research Ethics
Author Video
Introduction
Ethics in research
Video
Ethics in practice
Agitated interviewees
Stanford prison experiment
Ethics in research
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
Author Video
Introduction
Using academic literature
Video
Understanding literature reviews
Writing a literature review
Judging arguments
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 6: Quantitative Research Design
Author Video
Introduction
Using quantitative methods
Video
Variables in research design
Random assignment
Designing an experiment
Key Term Definitions
Employability Skill
Case Study
Weblinks
Further Reading
Chapter 7: Qualitative Research Design
Author Video
Introduction
Using qualitative methods
Video
Qualitative research processes
Qualitative business research
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 8: Mixed Methods Research Design
Author Video
Introduction
Using mixed methods
Video
Before starting mixed research
Conducting mixed methods research
Developing mixed methods research
John Creswell on mixed methods
Researching the retail value chain
Key Term Definitions
Employability Skill
Case study
Further Reading
Chapter 9: Sampling Strategies in Business
Author Video
Introduction
Sampling techniques
Video
Simple random sampling
Stratified sampling
Cluster sampling
Sample design
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Author Video
Introduction
Survey design
Video
An introduction to survey research
Questionnaire design
Staff surveys
Measuring stress at work
Key Term Definitions
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Chapter 11: Designing Case Studies for Business
Author Video
Introduction
Designing case studies
Case studies of research: SMEs
Video
Planning case studies
Researching employee absenteeism
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 12: Designing Evaluations in Business
Author Video
Introduction
Evaluation planning
Video
Programme evaluation example
Force field analysis
Repertory grid analysis
Data collection in evaluations
Key Term Definitions
Employability Skill
Case study
Weblinks
Further Reading
Chapter 13: Action Research and Change in Business Data Collection
Author Video
Introduction
Using action research
Video
What is action research?
PAR inside organizations
Action research focus
Defining action research
Employability Skill
Case study
Weblinks
Further Reading
Chapter 14: Questionnaires
Author Video
Introduction
Designing questionnaires
Case studies of research: professional identity
Video
Questionnaires
Guide to questionnaires
Introduction to Q methodology
Layout and wording
Introducing questionnaire design
Employability Skill
Case study
Weblinks
Further Reading
Chapter 15: Interviewing
Author Video
Introduction
Preparing your interviewee
Video
Structured and unstructured interviews
Interviews in market research
Recording Skype interviews
Best interview approaches
Key Term Definitions
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Chapter 16: Non-participant Observation
Author Video
Introduction
Workplace shadowing
Video
Field notes and memos
Structured observation
Naturally occuring data
Key Term Definitions
Employability Skill
Case study
Dataset
Weblinks
Further Reading
Chapter 17: Ethnography and Participant Observation
Author Video
Introduction
Considering the ethnographic self
Video
Ethnography in product design
What is ethnography?
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Chapter 18: Focus Groups
Author Video
Introduction
Moderating focus groups
Video
Common moderator mistakes
Staying on topic
Steps in conducting focus groups
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Chapter 19: Unobtrusive Measures
Author Video
Introduction
Unobtrusive measures
Video
The UK Data Archive
Employability Skill
Case study
Weblinks
Further Reading
Chapter 20: Visual Methods
Author Video
Introduction
Using visual research
Video
Visual brand identity
Visual methods beginners
Employability Skill
Case study
Weblinks
Further Reading
Chapter 21: Digital Research Methods
Author Video
Introduction
Video
Online research ethics
Social media case study
Social media in business
Why choose digital research?
Key Term Definitions
Employability Skill
Case study
Dataset
Weblinks
Further Reading
Chapter 22: Secondary Data Analysis
Author Video
Introduction
Secondary data analysis
Video
Qualitative secondary analysis
Look for existing data
Employability Skill
Template and Checklist
Case study
Dataset
Weblinks
Further Reading
Chapter 23: Getting Started with SPSS
Author Video
Introduction
Getting started with SPSS
Video
SPSS user interface
Data analysis with SPSS
Employability Skill
Case study
Weblinks
Further Reading
Chapter 24: Analysing and Presenting Quantitative Data
Author Video
Introduction
Analysing and presenting qualitative data
Video
Basic statistics
Cleaning data
Selecting statistical tests
Testing for normality
Doing a Mann-Whitney U test
Doing a Pearson correlation
Business analytics
Key Term Definitions
Employability Skill
Case study
Dataset
Weblinks
Further Reading
Chapter 25: Getting Started with NVivo
Author Video
Introduction
Getting started with NVivo
Video
NVivo 12 overview
Importing to NVivo
Employability Skill
Case study
Weblinks
Further Reading
Chapter 26: Analysing and Presenting Qualitative Data
Author Video
Introduction
Compile a codebook
Video
Open coding
Axial coding
Selective coding
Retail culture
Understanding narrative analysis
Indexing data
Employability Skill
Case study
Weblinks
Further Reading
Chapter 27: Writing up the Research in a Business Report
Author Video
Introduction
Developing writing style
Video
Ethics and plagiarism
Writing up your project
Employability Skill
Template and Checklist
Weblinks
Further Reading
Chapter 28: Preparing for Business Presentations and for Vivas
Author Video
Introduction
Preparing for presentations
Video
Preparing for a viva
Overcoming nerves
Team presentations
Viva presentation guidelines
Consider your audience
Employability Skill
Template and Checklist
Case study
Weblinks
Further Reading
Employability Skill
Build: Acing Skype interviews
Build: Effective email interviews
To enhance your experience on our site, SAGE stores cookies on your computer. By continuing you consent to receive cookies.
Learn more
.
Close
