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Doing Research in the Business World

Second Edition
by David E Gray

Student Resources

  • Chapter 1: Introduction
    • Author Video
      • Introduction
      • Research in business
    • Video
      • Globalization overview
      • Basic vs. applied research
      • What is a theory?
    • Weblinks
    • Further Reading
  • Chapter 2: Theoretical Perspectives and Research Methodologies in Business
    • Author Video
      • Introduction
    • Video
      • Induction & deduction
      • Interpretivism vs constructionism
      • Choosing your method
      • Action research in organizations
      • Positivism in business research
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 3: Selecting and Planning Business Research Proposals and Projects
    • Author Video
      • Introduction
      • Writing research proposals
    • Video
      • What makes good research?
      • The Johari window
      • Non-probability sampling
      • Tips for topic choice
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 4: Business Research Ethics
    • Author Video
      • Introduction
      • Ethics in research
    • Video
      • Ethics in practice
      • Agitated interviewees
      • Stanford prison experiment
      • Ethics in research
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
    • Author Video
      • Introduction
      • Using academic literature
    • Video
      • Understanding literature reviews
      • Writing a literature review
      • Judging arguments
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 6: Quantitative Research Design
    • Author Video
      • Introduction
      • Using quantitative methods
    • Video
      • Variables in research design
      • Random assignment
      • Designing an experiment
    • Key Term Definitions
    • Employability Skill
    • Case Study
    • Weblinks
    • Further Reading
  • Chapter 7: Qualitative Research Design
    • Author Video
      • Introduction
      • Using qualitative methods
    • Video
      • Qualitative research processes
      • Qualitative business research
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 8: Mixed Methods Research Design
    • Author Video
      • Introduction
      • Using mixed methods
    • Video
      • Before starting mixed research
      • Conducting mixed methods research
      • Developing mixed methods research
      • John Creswell on mixed methods
      • Researching the retail value chain
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Further Reading
  • Chapter 9: Sampling Strategies in Business
    • Author Video
      • Introduction
      • Sampling techniques
    • Video
      • Simple random sampling
      • Stratified sampling
      • Cluster sampling
      • Sample design
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 10: Designing Descriptive and Analytical Surveys for Business
    • Author Video
      • Introduction
      • Survey design
    • Video
      • An introduction to survey research
      • Questionnaire design
      • Staff surveys
      • Measuring stress at work
    • Key Term Definitions
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 11: Designing Case Studies for Business
    • Author Video
      • Introduction
      • Designing case studies
      • Case studies of research: SMEs
    • Video
      • Planning case studies
      • Researching employee absenteeism
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 12: Designing Evaluations in Business
    • Author Video
      • Introduction
      • Evaluation planning
    • Video
      • Programme evaluation example
      • Force field analysis
      • Repertory grid analysis
      • Data collection in evaluations
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 13: Action Research and Change in Business Data Collection
    • Author Video
      • Introduction
      • Using action research
    • Video
      • What is action research?
      • PAR inside organizations
      • Action research focus
      • Defining action research
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 14: Questionnaires
    • Author Video
      • Introduction
      • Designing questionnaires
      • Case studies of research: professional identity
    • Video
      • Questionnaires
      • Guide to questionnaires
      • Introduction to Q methodology
      • Layout and wording
      • Introducing questionnaire design
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 15: Interviewing
    • Author Video
      • Introduction
      • Preparing your interviewee
    • Video
      • Structured and unstructured interviews
      • Interviews in market research
      • Recording Skype interviews
      • Best interview approaches
    • Key Term Definitions
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 16: Non-participant Observation
    • Author Video
      • Introduction
      • Workplace shadowing
    • Video
      • Field notes and memos
      • Structured observation
      • Naturally occuring data
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Dataset
    • Weblinks
    • Further Reading
  • Chapter 17: Ethnography and Participant Observation
    • Author Video
      • Introduction
      • Considering the ethnographic self
    • Video
      • Ethnography in product design
      • What is ethnography?
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 18: Focus Groups
    • Author Video
      • Introduction
      • Moderating focus groups
    • Video
      • Common moderator mistakes
      • Staying on topic
      • Steps in conducting focus groups
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 19: Unobtrusive Measures
    • Author Video
      • Introduction
      • Unobtrusive measures
    • Video
      • The UK Data Archive
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 20: Visual Methods
    • Author Video
      • Introduction
      • Using visual research
    • Video
      • Visual brand identity
      • Visual methods beginners
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 21: Digital Research Methods
    • Author Video
      • Introduction
    • Video
      • Online research ethics
      • Social media case study
      • Social media in business
      • Why choose digital research?
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Dataset
    • Weblinks
    • Further Reading
  • Chapter 22: Secondary Data Analysis
    • Author Video
      • Introduction
      • Secondary data analysis
    • Video
      • Qualitative secondary analysis
      • Look for existing data
    • Employability Skill
    • Template and Checklist
    • Case study
    • Dataset
    • Weblinks
    • Further Reading
  • Chapter 23: Getting Started with SPSS
    • Author Video
      • Introduction
      • Getting started with SPSS
    • Video
      • SPSS user interface
      • Data analysis with SPSS
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 24: Analysing and Presenting Quantitative Data
    • Author Video
      • Introduction
      • Analysing and presenting qualitative data
    • Video
      • Basic statistics
      • Cleaning data
      • Selecting statistical tests
      • Testing for normality
      • Doing a Mann-Whitney U test
      • Doing a Pearson correlation
      • Business analytics
    • Key Term Definitions
    • Employability Skill
    • Case study
    • Dataset
    • Weblinks
    • Further Reading
  • Chapter 25: Getting Started with NVivo
    • Author Video
      • Introduction
      • Getting started with NVivo
    • Video
      • NVivo 12 overview
      • Importing to NVivo
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 26: Analysing and Presenting Qualitative Data
    • Author Video
      • Introduction
      • Compile a codebook
    • Video
      • Open coding
      • Axial coding
      • Selective coding
      • Retail culture
      • Understanding narrative analysis
      • Indexing data
    • Employability Skill
    • Case study
    • Weblinks
    • Further Reading
  • Chapter 27: Writing up the Research in a Business Report
    • Author Video
      • Introduction
      • Developing writing style
    • Video
      • Ethics and plagiarism
      • Writing up your project
    • Employability Skill
    • Template and Checklist
    • Weblinks
    • Further Reading
  • Chapter 28: Preparing for Business Presentations and for Vivas
    • Author Video
      • Introduction
      • Preparing for presentations
    • Video
      • Preparing for a viva
      • Overcoming nerves
      • Team presentations
      • Viva presentation guidelines
      • Consider your audience
    • Employability Skill
    • Template and Checklist
    • Case study
    • Weblinks
    • Further Reading

Case study

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