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Consumer Behaviour

Fourth Edition
by Zubin Sethna and Jim Blythe

Student Resources

  1. Understanding Consumer Behaviour
    • Videos
    • Web Links
    • Multiple Choice Questions
  2. Decisions, Behaviours and Interactions
    • Videos
    • Web Links
    • Multiple Choice Questions
  3. Innovation and Digital Technologies
    • Videos
    • Web Links
    • Multiple Choice Questions
  4. Consumption in B2C vs. B2B
    • Videos
    • Web Links
    • Multiple Choice Questions
  5. Consumer Journeys Through the Gardens of Technology
    • Videos
    • Web Links
    • Multiple Choice Questions
  6. Drive, Motivation and Hedonism
    • Videos
    • Web Links
    • Multiple Choice Questions
  7. The Self and Personality
    • Videos
    • Web Links
    • Multiple Choice Questions
  8. Perception
    • Videos
    • Web Links
    • Multiple Choice Questions
  9. Learning and Knowledge
    • Videos
    • Web Links
    • Multiple Choice Questions
  10. Attitude Formation and Change
    • Videos
    • Web Links
    • Multiple Choice Questions
  11. Reference Groups
    • Videos
    • Web Links
    • Multiple Choice Questions
  12. Age, Gender and Familial Roles
    • Videos
    • Web Links
    • Multiple Choice Questions
  13. Culture and Social Mobility
    • Videos
    • Web Links
    • Multiple Choice Questions
  14. Ethical Consumption
    • Videos
    • Web Links
    • Multiple Choice Questions
  15. Sustainable Consumption
    • Videos
    • Web Links
    • Multiple Choice Questions
  • Flashcards

Web Links

4.1: B2B buyer decision map

4.2: Understanding the difference between B2B and B2C marketing

4.3: 75+ B2B Marketing Statistics to know for 2018 and 2019

4.4: B2B marketing trends you need to know for 2019

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