Skip to main content

Instructor Resources
Help
Access Codes
Create an account

Login
Access

*

*

Doing Research in the Business World

Second Edition

by David E Gray

Student Resources

Chapter 1: Introduction
Chapter 2: Theoretical Perspectives and Research Methodologies in Business
Chapter 3: Selecting and Planning Business Research Proposals and Projects
Chapter 4: Business Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature in Business
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies in Business
Chapter 10: Designing Descriptive and Analytical Surveys for Business
Chapter 11: Designing Case Studies for Business
Chapter 12: Designing Evaluations in Business
Chapter 13: Action Research and Change in Business Data Collection
Chapter 14: Questionnaires
Chapter 15: Interviewing
Chapter 16: Non-participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data Analysis
Chapter 23: Getting Started with SPSS
Chapter 24: Analysing and Presenting Quantitative Data
Chapter 25: Getting Started with NVivo
Chapter 26: Analysing and Presenting Qualitative Data
Chapter 27: Writing up the Research in a Business Report
Chapter 28: Preparing for Business Presentations and for Vivas

Key Term Definitions

Define: Conversational interviews

© 2023 Sage Publications Sage Publications India Pvt. Ltd.

Terms of Service • Copyright Notice • Privacy Policy Privacy Policy

Browser not supported

You are using a browser version that is no longer supported by this website and could result in a less-than-optimal experience.

To ensure full site functionality, please use an alternative web browser or upgrade your version of Internet Explorer.