Chapter 11: Creative industries, innovative cities and changing worlds

  1. The Coca-Cola Happiness Machine advertisement. In 2009, Coca-Cola Co. was looking for a new way to connect to young consumers. Instead of spending on traditional media or Super Bowl ads, they came up with the ‘Happiness Machine’ concept. Coke installed a vending machine in a cafeteria at St. John’s University in Queens, N.Y. Instead of dispensing normal sodas, however, the machine dispensed surprises. This video went instantly viral!
  2. Why design is good business. Hosain Rahman, the CEO of Jawbone, explains why design is good for business
  3. ‘Hunger Games’ director Francis Lawrence discusses how he pushes the envelope of filmmaking by using IMAX technology
  4. Building the creative economy. In this video interview, Professor Richard Florida explains how creative companies and the venture capital that drives them are increasingly flowing to cities, and what that means for economic and societal development
  5. Richard Florida on the United States Biggest Divide