Carvalho, L. and Williams, B. (2014) ‘Let the cork fly: creativity and innovation in a family business’. International Journal of Entrepreneurship and Innovation. 15, 2: 127–33.

This case study explores the growth and internationalisation of a traditional cork company situated in the remote south of Portugal. This case illustrates how a brand can be developed for international growth and expansion by a small family business.

Fillis, I., Lehman, K., & Miles, M. P. (2017). The museum of old and new art: Leveraging entrepreneurial marketing to create a unique arts and vacation venture. Journal of Vacation Marketing, 23, 1: 85–96.

In this article, entrepreneurial marketing is used to understand new venture creation in the vacation tourism sector through a case study of private art museum in Tasmania that has become a tourist destination of major international significance.

Jones, R. and Rowley, J. (2011) ‘Entrepreneurial marketing in small businesses: a conceptual exploration’. International Small Business Journal, 29, 1: 25–36.

This article draws on the earlier research in entrepreneurial orientation, market orientation, innovation orientation and customer orientation literatures to propose a conceptual model for entrepreneurial marketing in relation to customer engagement, innovation and entrepreneurial approaches to marketing.

Lam, W. and Harker M.J. (2013) ‘Marketing and entrepreneurship: an integrated view from the entrepreneur’s perspective’. International Small Business Journal, 33, 3: 321–48.

This article explores the role and significance of marketing in the entrepreneurial process by an 11-year longitudinal study of the interrelationship between marketing and entrepreneurship at different stages of the business life cycle.