Chapter 8: Tourist Destinations

Question 1: This chapter identifies numerous examples of destinations made popular by films and television series. To what extent is such appeal sustainable in the long term?

Answer Guide: From a demand side, the sustainability of film tourism can depend upon the popularity of the film and the level of repeated airings. The film may achieve a ‘cult’ status which can further extend its ability to motivate visitors.

From a supply side, the extent to which destination marketing promotes the association can influence visitation. Furthermore, if attractions are created to make access to places associated with the film convenient (perhaps through a tour of filming locations or, in the case of the Harry Potter studio tour in Watford, access to the props and sets), then this can further extend the appeal.

Question 2: What factors influence the demand for urban tourism?

Answer Guide: Urban tourism demand may be influenced by:

  • Ease of access from major source markets
  • The variety of attractions at the destinations (and whether there are any iconic attractions that are considered a must-see).
  • Cost of accommodation as well as cost to eat and drink there and cost to access attractions (and whether any free attractions are available),
  • Historic and cultural appeal
  • Possibly climate
  • Population size may influence demand, in that large cities may be more prone to VFR travel to urban areas.

Question 3: Wilderness areas are often popular with tourists. What challenges does this create?

Answer Guide: The appeal of wilderness areas may be to escape other people but popular areas may have high levels of visitation, making this escape difficult. Wilderness areas may also need to provide infrastructure to serve the needs of tourists (roads, toilets, outlets providing catering or provisions) and consequently some levels of development are required. This may disrupt wildlife habitats and behaviours.