Chapter 3: The Demand for Tourism

The changing face of tourism (02:06)

The patterns of demand for tourism are changing.

  • How is the demand for tourism changing?


Tourism Excellence – Understanding Visitor Needs and Expectations (02:03)

CEO of Sovereign Hill tourist attraction in Victoria, Australia explains the importance of understanding tourist needs and expectations

  • How might you learn more about, and respond to, customer needs and expectations?


Why Millennials Travel More Than Other Generations (02:02)

The demand from the millennial generation is growing tourism.

  • How does an understanding of the travel habits of different generation aid tourism businesses?


The Changing Face of Tourism (02:06)

Demand for international tourism is changing.

  • Will factors encourage the growth of international tourism?