Extended Reading

The following list of journal articles and books provide extended reading on topics covered in chapter 31 in the second edition. Please note that journal articles are free to access, whereas book extracts (denoted by methods.sagepub.com URLs) require your university to have a subscription to SAGE Research Methods.​

McNamara, P. (2009). Feminist ethnography: Storytelling that makes a difference. Qualitative Social Work, 8(2), 161-177.
McNamara’s article unpacks the cultural logic of storytelling, and how stories carry both generational meaning and snapshots of power in a society. This article blends the study of ethnography and narrative analysis, suggesting how ethnography itself is a privileged form of cultural mediation --- that is, a system of storytelling. As such, it illustrates not only the importance of mediating many stories as knowledge, but also teaches us to be critical of how we receive ‘authoritarian’ stories.

Radley, A., & Taylor, D. (2003). Images of recovery: A photo-elicitation study of the hospital ward. Qualitative Health Research, 13(1), 77-99.
Radley and Taylor’s article illustrates the power use of photographs to take people behind the scenes of everyday life, and as vehicles for transmitting knowledge that is not necessarily communicated via the spoken word. In particular, though, the article points to the central role photo-elicitation plays in facilitating intersubjective connections between researchers and participants in a study.

Ruddock, A. (2001). Understanding audiences. London: Sage.
Ruddock’s book is a standout within publications that tackle the thorny issue of how audiences receive, use and rearrange media messages. While much is written about ‘media effects’ on audiences, this book pauses to ask whether or not we actually (empirically) know how various media are interpreted by audiences. What is especially inviting about this text is that it provides historical, theoretical and methodological analyses of audience research.