Video Links

Click on the following links. Please note these will open in a new window. 

  1. The Hypodermic Syringe Theory
    1. This video discusses how the mass media influences it’s audience(s).
  2. Media Theory—Hegemony
    1. This video provides a pictorial of images, set to music, providing examples of principles of hegemony in relation to the mass media.
  3. Ted Talk: Life in the “digital now”
    1. This Ted Talk by Abha Dawesar sheds light on how humans are now deeply connected to various media and technological outlets; that skew our sense of reality.
  4. Mass Media, Society, and Culture
    1. This video, presented by Khan Academy, discusses the role of mass media in our society.