Marketing: An Introduction
Fourth Edition
Videos
Weather and Shopping Behaviour
Ted Talk: Paradox of Choice
Click on the blue text above to watch this Ted Talk. The link will open in a new video.
Influencing Behaviour
Click on the blue text above to watch this video. The link will open in a new window.
Consumption and Sustainability
Watch segment 1 for key information, or watch the whole video to explore further.
Ted Talk: Why We Do What We Do