Marketing: An Introduction
Fourth Edition
Videos
Uber Driverless Cars
The Function of a Brand
Watch segments 1 and 2 for key information, or watch the full video to explore further.
Ted Talk: Designing for Humanity
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Developing Consumer Goods
Watch segment 1 for key information, or watch the full video to explore further.
Definining the Marketing Mix
Watch segment 10 for key information, or watch the full video to explore further.