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Marketing: An Introduction

Fourth Edition

by Rosalind Masterson, Nichola Phillips and David Pickton

Student Resources

Marketing Today
The Marketing Environment
Chapter 3
Marketing Segmentation, Targeting and Positioning
Market Research
Product
Service Products
Promotion (Marketing Communication)
Place
Price
Building Brands Using the International Marketing Mix
Marketing and Planning

Glossary Flashcards
Study skills
What Type of Reader are You?
About the Book

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