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Marketing: An Introduction
Fourth Edition
by
Rosalind Masterson
,
Nichola Phillips
and
David Pickton
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Student Resources
Marketing Today
Degree to Job Podcasts
Weblinks
Videos
Multiple Choice Quiz
The Marketing Environment
Degree to Job Podcasts
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Videos
Multiple Choice Quiz
Chapter 3
Degree to Job Podcasts
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Videos
Multiple Choice Quiz
Marketing Segmentation, Targeting and Positioning
Weblinks
Videos
Multiple Choice Quiz
Market Research
Degree to Job Podcasts
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Videos
Multiple Choice Quiz
Product
Degree to Job Podcasts
Weblinks
Videos
Multiple Choice Quiz
Service Products
Weblinks
Videos
Multiple Choice Quiz
Promotion (Marketing Communication)
Degree to Job Podcasts
Weblinks
Videos
Multiple Choice Quiz
Place
Weblinks
Videos
Multiple Choice Quiz
Price
Weblinks
Videos
Multiple Choice Quiz
Building Brands Using the International Marketing Mix
Degree to Job Podcasts
Weblinks
Videos
Multiple Choice Quiz
Marketing and Planning
Degree to Job Podcasts
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Videos
Multiple Choice Quiz
Glossary Flashcards
Study skills
What Type of Reader are You?
About the Book
Videos
Services Marketing Definted
Microsoft: Value Co-Creation Workshop
Video of Co Creation Workshop Video