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Marketing: An Introduction
Fourth Edition
by
Rosalind Masterson
,
Nichola Phillips
and
David Pickton
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Student Resources
Marketing Today
Degree to Job Podcasts
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Multiple Choice Quiz
The Marketing Environment
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Chapter 3
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Marketing Segmentation, Targeting and Positioning
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Market Research
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Product
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Service Products
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Multiple Choice Quiz
Promotion (Marketing Communication)
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Multiple Choice Quiz
Place
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Multiple Choice Quiz
Price
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Multiple Choice Quiz
Building Brands Using the International Marketing Mix
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Marketing and Planning
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Glossary Flashcards
Study skills
What Type of Reader are You?
About the Book
Glossary Flashcards