Advertising Creative: Strategy, Copy, and Design
Fourth Edition
Student Resources
This site is intended to enhance your use of Advertising Creative, 4th Edition, by Tom Altstiel and Jean Grow. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.
- Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
- Mobile-friendly web quizzes allow for independent assessment of progress made in learning course material.
- Carefully selected video and multimedia links enhance classroom-based exploration of key topics.