This site is intended to enhance your use of Advertising Creative, 4^th Edition, by Tom Altstiel and Jean Grow. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

• Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
• Mobile-friendly web quizzes allow for independent assessment of progress made in learning course material.
• Carefully selected video and multimedia links enhance classroom-based exploration of key topics.