Video and Multimedia

Click on the following links. Please note these will open in a new window.

Video Clips:

Apple Think Different 
The original Apple Think Different TV spot – throwback to the golden age of advertising revolutionary approach

MacVsPc
Complete Mac Vs PC Ads

Tide Talking Stain 
Super Bowl 2008 Tide Talking Stain TV spot – 30 sec – ad for instant stain remover in a stick – tied to micro website contest – example of product brand extension – simple idea, well executed – AIDA example

1964 VW Ad 
This spot won a Gold medal at the Cannes Film Festival in 1964 – use it with discussion question #1.

HondaCog 
Advertising doesn’t have to say a lot to be creative – Isn’t it nice when things work?

The Scarecrow 
Chipotle made this animation and an online game, perhaps to differentiate the brand from its former parent company McDonalds.

Web Resources:

Chivas-The Venture 
Chivas distinguishes its brand by offering funding and support to entrepreneurs.

Ad Age Talent Works
Research jobs available at advertising agencies.

AMCMadMen
Advertising a television series about advertising.

AAF
Oldest advertising organization in the U.S. – sponsor of the Student ADDY Awards and the National Student Advertising Competition.

USATodaySuperBowl 
USA Today covers the Super Bowl advertising every year as an advertising revenue stream – good site for past Super Bowl ads.

AMCThePitch 
Advertising competition between agencies for new accounts.

ABCSharkTank 
Entrepreneurs try to solicit funding to market their business