Advertising Creative: Strategy, Copy, and Design
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video Clips:
Apple Think Different
The original Apple Think Different TV spot – throwback to the golden age of advertising revolutionary approach
MacVsPc
Complete Mac Vs PC Ads
Tide Talking Stain
Super Bowl 2008 Tide Talking Stain TV spot – 30 sec – ad for instant stain remover in a stick – tied to micro website contest – example of product brand extension – simple idea, well executed – AIDA example
1964 VW Ad
This spot won a Gold medal at the Cannes Film Festival in 1964 – use it with discussion question #1.
HondaCog
Advertising doesn’t have to say a lot to be creative – Isn’t it nice when things work?
The Scarecrow
Chipotle made this animation and an online game, perhaps to differentiate the brand from its former parent company McDonalds.
Web Resources:
Chivas-The Venture
Chivas distinguishes its brand by offering funding and support to entrepreneurs.
Ad Age Talent Works
Research jobs available at advertising agencies.
AMCMadMen
Advertising a television series about advertising.
AAF
Oldest advertising organization in the U.S. – sponsor of the Student ADDY Awards and the National Student Advertising Competition.
USATodaySuperBowl
USA Today covers the Super Bowl advertising every year as an advertising revenue stream – good site for past Super Bowl ads.
AMCThePitch
Advertising competition between agencies for new accounts.
ABCSharkTank
Entrepreneurs try to solicit funding to market their business