Advertising Creative: Strategy, Copy, and Design
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video Clips
KayaKing Jumbo Peanuts promoted in Indonesia
A 15-second commercial for nuts.
A 2015 Bollywood knock-off commercial for a dating agency TrulyMadly
Can you figure out what’s going on even though much of the commercial is in Hindi? (Instructors can read about the narrative and translate for students: http://www.adweek.com/adfreak/women-compare-their-stalkers-bollywood-style-throwdown-dating-sites-crazy-ad-167850)
Smart Meets Sexy
ClevverNews Report on Go Daddy’s controversial campaign.
Routine Republic
Taco Bell’s ad campaign.
Audi 360 Pumpkin GIF
A gritty ad shot with pinhole cameras made from pumpkins.
Creative Genius with Elizabeth Gilbert
Author Elizabeth Gilbert on honing one’s elusive creative genius.
Coke vs. Pepsi
Coke vs. Pepsi ad compilation –comparison advertising.
DFS Furniture
Ad for DFS furniture – The Boy – example of using the twist.
Dollar Shave Club
Site for Dollar Shave Club
Talking Stain
Tide’s Talking Stain video
Wes Anderson Ad
Wes Anderson filmmaker American Express ad – it’s all about the story
ChalkBot
Nike’s Chalkbot video
Video Advertising
Interactive video advertising Jean-Marie Dru's book.
Dystopian Toyota
Dystopian film to launch the Toyota GT86
Cartier Ad
Three-minute film ad for Cartier jewelers
Extreme Baby Carrots
Extreme baby carrots ad brought to you by a bunch of wild and crazy carrot farmers.
Web Resources
Terminix Ad
Terminix new advertising campaign.
Live Bees Ad
Claims to be world’s first ad with live bees.
Classic Commercials
Classic commercials from Jell-O to Pringles to McDonalds.
Creative Ad Methods
A few creative ad executions.
Nike Plus
Nike + website.
Comm Arts Magazine
Communication Arts magazine – great resource for students – subscribe to free e-mail daily update.
Stand Out Advertising
Part 4 of longer series – story about what makes advertising stand out.