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Video Clips

“Last Week Tonight: Native Advertising”
Comedian John Oliver, published Aug. 3, 2014

Sony Bravia – Balls
Video ad for Sony television.

Making of Sony Bravia - Balls
Making of Balls spot for Sony television.

BMW Advertainment
Advertainment from BMW featuring Clive Owen in a series of short films on the BMW website.

Stephen Colbert – Wheat Thins
Stephen Colbert – Wheat Thins sponsor-tunity that caused a stir in media markets about the effectiveness of this as an advertisement done live on his program.

BOS SampleBot
A unique campaign that would offer samples of sweet tea when you tweet the company’s hashtag.

Web Resources

Outdoor Advertising Association
Site for Outdoor Advertising Association of America Obie Awards, which recognizes creative excellence in out of home advertising.

Creative Interpretation
An interactive interpretation of Arcade Fire's song "We Used To Wait" built entirely with the latest open web technologies to create an interactive film.

Monster Media Site
Website for Monster Media, which bills themselves as a global leader in non-traditional advertising specializing in interactive experiences across a variety of platforms.

TV Network Merchandising
Television networks are placing a renewed emphasis on merchandising as a way to create a symbiotic relationship between engaged viewers and their favorite shows.

Springwise
Helped by a network of 15,000 spotters, Springwise editors scan the globe for smart new business ideas, delivering instant inspiration to entrepreneurial minds.