Advertising Creative: Strategy, Copy, and Design
Video and Multimedia
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Web Clips
Volvo Live Test Series Case Study
Published June 18, 2014.
John Deere’s B2B agricultural advertising
“Well-shaped bales every time!” Published Oct. 21, 2014.
“Your Printer Has Something to Tell You”
Fuji Xerox Commercial 2015 (“I’m afraid I can’t let you do that, Dave.”)
2012 Avis Commercials
New 2012 Avis commercials for corporate travelers
Ted Talk – Ad Man
Ted Talk by Rory Sutherland – Lessons from an ad man
Winfield Solutions
Winfield Solutions B to B video
Vancouver Convention Center
Vancouver Convention Centre Corporate video
Everybody's Talking At Me
Xerox ‘So work can work better’ example ad.
Web Resources
Raincastle’s five examples of great B2B storytelling websites
Aban Commercials
Facebook page
B to B Clearing House
Clearing house for B to B for certification of business practice
Mobile Billboards
B2B advertising business – mobile billboards
B to B Online Magazine
Business to business online magazine
Connectedness in Agriculture Advocates
Empowering a connected community of agriculture advocates
Dire States
CASE Construction’s ‘Dire States’ business to business campaign.