Advertising Creative: Strategy, Copy, and Design
Video and Multimedia
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Video Clips
Heinz Ketchup Got A New Mustard – The BBQ (2015)
Condiments take it personally.
TideToGo
Marriage Proposal spot for Tide To Go product – good example of how a product can solve the problem for the audience
Turner Benelux’s “A Dramatic Surprise on a Quiet Square” (2012)
Creative publicity stunt on behalf of promoting cable TV channels
Halftime in America (Change former link to this)
Chrysler Super Bowl ad – good example of how audience analysis is used in marketing.
“Can a Ad Agency Market Broccoli Like It Does Coke?” (2013)
A New York Times video story that depicts advertisers doing primary research on selling folks on eating their veggies.
EminemChrysler
Eminem as spokesperson for Chrysler – interesting use of patriotism and demographics to sell automobile
Here Wego
Budweiser commercial that demonstrates branding with heart
Web Resources
AEFClioAwards
Advertising Educational Foundation awards for advertising excellence
51MostPopularPrint
Inspiration Huts selection of best print ads for 2011
AudienceSegmentation
Prizm from Claritas – allows you to check the demographic makeup of your zipcode – used for audience research.
Brand Tags
A collective experiment in brand perception with crowd-sourced tags.
RetroAdvertisingfromMadMen
Newsweek magazines Mad Men issue features all the retro ads published in the issue.
Lurzer's Int'l Archive
Lürzer's Archive, magazine and creative resource for advertising professionals worldwide
2014CannesAwards Recap
AdWeek magazine’s article about the best ads in 2014
think with Google
Google’s webpage with data and articles for advertisers.
AdBusters
Satirical advertising from AdBusters designed to disrupt the status quo