Video and Multimedia

Click on the following links. Please note these will open in a new window.

Video Clips

The Frito Bandito
Frito Lay spokesperson from the sixties – The Frito Bandito

Crying Indian   
Second spot for the historic anti-pollution campaign.

McDonald's: The Musical
McDonald’s ad aimed towards Hispanic millennials

Honey Maid: This is Wholesome
Honey Maid’s “This is wholesome” campaign, another example of targeting the Hispanic market.

Target: Take Pride
Target’s #Take Pride commercial.

Wells Fargo: Game Changer
Wells Fargo ad, multi-racial commercial.
 

Web Resources

Vintage Ads
Ads that would be banned today

AdWeek
AdFreak site for use with exercise #3.

Beer Marketing

AudienceSegmentation      
Prizm from Claritas allows you to check the demographic makeup of your zipcode – used for audience research.