Advertising Creative: Strategy, Copy, and Design
Video and Multimedia
Click on the following links. Please note these will open in a new window.
Video Clips
The Frito Bandito
Frito Lay spokesperson from the sixties – The Frito Bandito
Crying Indian
Second spot for the historic anti-pollution campaign.
McDonald's: The Musical
McDonald’s ad aimed towards Hispanic millennials
Honey Maid: This is Wholesome
Honey Maid’s “This is wholesome” campaign, another example of targeting the Hispanic market.
Target: Take Pride
Target’s #Take Pride commercial.
Wells Fargo: Game Changer
Wells Fargo ad, multi-racial commercial.
Web Resources
Vintage Ads
Ads that would be banned today
AdWeek
AdFreak site for use with exercise #3.
AudienceSegmentation
Prizm from Claritas allows you to check the demographic makeup of your zipcode – used for audience research.