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Brand Management: Co-creating Meaningful Brands

by Michael Beverland

Student Resources

Moving Brands Videos
- Practitioner perspectives
- Employment insight

Brands and Branding
Understanding Brand Users
Brand Equity
Data, Insights, and Measurement
The Beginnings – New Brand Co-creation
Building and Maintaining a Brand's Position
Extending the Brand, Partnering, and Managing Brand Portfolios
Brand Innovation: Revitalizing and Refreshing Brands
Global Branding
- Journal Articles
- Video Links
Corporate Branding, Services, and Business-to-Business Branding
Ethics and Brands
- Journal Articles
- Video Links
Managing Brand Crisis

Study Skills
About the book

Web Links

Explore brand management by following web links curated for you by the author.

The website for Linatix features the company’s different brands.

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