Explore brand management further by watching YouTube videos curated for you by the author.
The United breaks guitars song.
Volkswagen’s ad in the 2011 Super Bowl showed a Star Wars fan trying to use The Force to move objects. Greenpeace made parodies of this to show VW as the villains of the franchise.
Titled “The Greatest TED Talk Ever Sold”, this speech by Morgan Spurlock takes an interesting look at sponsporship as Spurlock tries to make a completely sponsored film about sponsorship – even parts of his talk were sponsored!
A brief introduction to the brand asset valuator which calculates brand health and discusses strategies that can be applied to improve this it.
An interview with Rob Walker, author of Buying In. He discusses consumers and their relationship to advertising, consumer behavior and what the future holds for marketing and advertising.
Fiat Doblo’s ad featuring the Jamaican bobsled team.
