Explore brand management further by watching YouTube videos curated for you by the author.

• The United breaks guitars song.

• Volkswagen’s ad in the 2011 Super Bowl showed a Star Wars fan trying to use The Force to move objects. Greenpeace made parodies of this to show VW as the villains of the franchise.

• Titled “The Greatest TED Talk Ever Sold”, this speech by Morgan Spurlock takes an interesting look at sponsporship as Spurlock tries to make a completely sponsored film about sponsorship – even parts of his talk were sponsored!

• A brief introduction to the brand asset valuator which calculates brand health and discusses strategies that can be applied to improve this it.

• An interview with Rob Walker, author of Buying In. He discusses consumers and their relationship to advertising, consumer behavior and what the future holds for marketing and advertising.

• Fiat Doblo’s ad featuring the Jamaican bobsled team.