Explore brand management by following web links curated for you by the author.
This Harvard Business Review article titled “A Better Way to Map Brand Strategy” teaches readers how companies measure success. While some brands aim to be the best in their categories (McDonald’s in fast food, Coke in soft drinks), others strive to be different (Tesla for cars). This article explores the strategies adopted by the different companies.
Di$count Univer$e is a clothing brand based in Australia with a cult following. The brand aims to showcase current times.
