Explore brand management further by watching YouTube videos curated for you by the author. 

1. https://www.youtube.com/watch?v=yrxRCTUt6OY

2. https://www.youtube.com/watch?v=HcE_b3JjpzY

Two clips from the movie Thank You For Smoking, displaying how companies might spin negative press to their advantage.

• A short clip of comedian Bill Hicks addressing marketing and advertisers.

• This TED talk featuring Dan Arierly who discusses what motivates humans to do anything and how companies can make attempt to predict consumer behavior based on understanding basic human motivation.

• What are the ethical ramifications of today’s capitalism? This video explores how ethical consumption ties into global consumerism and helps companies such as Starbucks draw in customers with the promise of helping a bigger cause.

• A documentary on the use of logos throughout the world and how this global markets and cultures have been affected by the growing influence of brands.