Crisis management (long) https://www.youtube.com/watch?v=VQGEPEaEWtg
A TED Talk on how to manage crises in the age of social media and its constant real time reporting. Watch this challenge to learn the challenges companies face because of this and how they must evolve to overcome and manage these challenges.
BP Oil Spill Crisis:
This lecture from Cranfield University discusses how BP has worked to manage the crisis caused by their extensive oil spill in the Gulf of Mexico.
A news story looking at how BP attempted to turn its public image around after the oil spill and how this affected BP.
This ad by KFC was met with some criticism due to it’s potentially racist undertones.