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Brand Management: Co-creating Meaningful Brands
by
Michael Beverland
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Student Resources
Moving Brands Videos
Practitioner perspectives
Employment insight
Brands and Branding
Journal Articles
Video Links
Web Links
Understanding Brand Users
Journal Articles
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Brand Equity
Journal Articles
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Data, Insights, and Measurement
Journal Articles
Video Links
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The Beginnings – New Brand Co-creation
Journal Articles
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Building and Maintaining a Brand's Position
Journal Articles
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Extending the Brand, Partnering, and Managing Brand Portfolios
Journal Articles
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Brand Innovation: Revitalizing and Refreshing Brands
Journal Articles
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Weblinks
Global Branding
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Corporate Branding, Services, and Business-to-Business Branding
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Ethics and Brands
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Managing Brand Crisis
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Study Skills
About the book
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Explore brand management by following web links curated for you by the author.
C W Dixey have created eyewear for well known figures including Sir Winston Churchill. The Chartwell collection, as discussed in the Chapter 8 case study can be viewed here.