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Brand Management: Co-creating Meaningful Brands

by Michael Beverland

Student Resources

  • Moving Brands Videos
    • Practitioner perspectives
    • Employment insight
  1. Brands and Branding
    • Journal Articles
    • Video Links
    • Web Links
  2. Understanding Brand Users
    • Journal Articles
    • Video Links
    • Web Links
  3. Brand Equity
    • Journal Articles
    • Video Links
    • Web Links
  4. Data, Insights, and Measurement
    • Journal Articles
    • Video Links
    • Web Links
  5. The Beginnings – New Brand Co-creation
    • Journal Articles
    • Video Links
    • Web Links
  6. Building and Maintaining a Brand's Position
    • Journal Articles
    • Video Links
    • Web Links
  7. Extending the Brand, Partnering, and Managing Brand Portfolios
    • Journal Articles
    • Video Links
    • Web Links
  8. Brand Innovation: Revitalizing and Refreshing Brands
    • Journal Articles
    • Video Links
    • Weblinks
  9. Global Branding
    • Journal Articles
    • Video Links
  10. Corporate Branding, Services, and Business-to-Business Branding
    • Journal Articles
    • Video Links
    • Web Links
  11. Ethics and Brands
    • Journal Articles
    • Video Links
  12. Managing Brand Crisis
    • Journal Articles
    • Video Links
    • Web Links
  • Study Skills
  • About the book

Web Links

Explore brand management by following web links curated for you by the author. 

  • Blackfish: Never Capture What You Can’t Control. The Blackfish movie provided viewers with a shocking insight into the cruelty animals suffer under captivity.

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