Explore brand management further by watching YouTube videos curated for you by the author.

• Oil of Olay’s rebranding is explained in this video explaining the brand’s repositioning plan.

• This TED talk presented by Tim Brown discusses design thinking and how it goes beyond design itself and helps create more viable products that can last past a particular product’s shelf life.

• Vlerick Business School Prfessor Marion Debrune presents this video on co-creation and creating value with customers. She uses crowdsourcing examples such as Netflix and Lego.

• Another example of co-created brand content is when Brazilian fashion brand Redley engaged with younger consumers to help reach the youth market through its ambassador programme.

• Stage-gate is the concept of breaking a large project down into smaller steps and this video explains how it came about.

• All Mac vs PC ads featuring Justin Long as Mac.

• Mac vs PC vs Linux – these follow a similar format to the one above but works to advertise Linux. 

• Budweiser 1989 This Bud’s for you ad.

• Not Without My Swamp – Budweiser’s ad featuring the Swamp Gang.

• Five best wassup commercials.

• Pepsi CM featuring David Beckham and the popular da da da pepsi tune.

• Two Chinese boys sing “dadada”, mimicking the music from the ad above.

• A 1976 ad for chocolate bar for Yorkie.

• Yorkie’s ad featuring their ‘It’s not for Girls’ tagline

• Another Yorkie ad, moving away from the It’s not for Girls imagery and more now with the tagline Man Fuel for Man Stuff.