Explore brand management further by watching YouTube videos curated for you by the author.
Oil of Olay’s rebranding is explained in this video explaining the brand’s repositioning plan.
This TED talk presented by Tim Brown discusses design thinking and how it goes beyond design itself and helps create more viable products that can last past a particular product’s shelf life.
Vlerick Business School Prfessor Marion Debrune presents this video on co-creation and creating value with customers. She uses crowdsourcing examples such as Netflix and Lego.
Another example of co-created brand content is when Brazilian fashion brand Redley engaged with younger consumers to help reach the youth market through its ambassador programme.
Stage-gate is the concept of breaking a large project down into smaller steps and this video explains how it came about.
All Mac vs PC ads featuring Justin Long as Mac.
Mac vs PC vs Linux – these follow a similar format to the one above but works to advertise Linux.
Budweiser 1989 This Bud’s for you ad.
Not Without My Swamp – Budweiser’s ad featuring the Swamp Gang.
Five best wassup commercials.
Pepsi CM featuring David Beckham and the popular da da da pepsi tune.
Two Chinese boys sing “dadada”, mimicking the music from the ad above.
A 1976 ad for chocolate bar for Yorkie.
Yorkie’s ad featuring their ‘It’s not for Girls’ tagline
Another Yorkie ad, moving away from the It’s not for Girls imagery and more now with the tagline Man Fuel for Man Stuff.