Explore brand management further by watching YouTube videos curated for you by the author.
How do lists such as “Top 10 restaurants” work? Do they increase footfall in the restaurants on the list? Al Ries discusses how brands influence consumers through ladders in the mind.
This short tutorial clip by SAGE video is presented by Dr Lee Barron discusses how logos establish the identity of a brand and the loyalty consumers have towards them. A transcript is included with the video.
Many large companies such as Apple and Google have brand valuations much higher than their physical takings in a given year. How can an intangible aspect of a company – it’s brand – be valued? Mollie Garcia-Cash shows us how brand personality contributes this and draws consumers towards the brand.
This lecture from Douglas Holt focuses on cultural branding and explores how brands become icons. Through an ideology shared with consumers that can reflect changes in society, brands provide for consumers the right product at the right time.
Celebrity endorsement is a huge part of advertising as we know it about. Brands now allocate celebrities as their “ambassadors”. Robert De Niro’s venture with a vodka brand which he helped co-create is the topic of discussion in this video. The actor shares what influences him to associate with a brand in this way and how celebrity can influence consumers
A collection of videos uploaded by craft beer company BrewDog which act as news announcements for BrewDog followers.
A TEDxCindy talk featuring Grant McCracken talks about culture and how it’s important to bring culture into corporations. He presents the television industry (such as the HBO network), restaurants (Chez:Panisse) as examples of how companies strive to achieve this and how innovation allows companies to influence mainstream audiences.
Alan Cooper explains how personas in interface design have been misinterpreted and answers questions on how to understand what personas are and their function in designing.
A shorter video on personas – how to conduct a persona analysis, what personas are and how to interpret the patterns shown by the research.
