Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

de Fatima Oliveira, M. (2013). Multicultural Environments and Their Challenges to Crisis Communication. 
Journal of Business Communication, 50(3), 253−77.

Stephens, K. K., Malone, P. C., & Bailey, C. M. (2005). Communicating with Stakeholders During a Crisis Evaluating Message Strategies. 
Journal of Business Communication, 42(4), 390−419. – builds on Coomb’s model

Zhang, J. (2013). A Strategic Issue Management (SIM) Approach to Social Media Use in Public Diplomacy. 
American Behavioral Scientist. 57 (9), 1312−31

Nord, L. W., & Olsson, E. K. (2013). Frame, Set, Match! Towards a model of successful crisis rhetoric. 
Public Relations Inquiry, 2(1), 79−94.

Ulmer, R. R. (2012). Increasing the Impact of Thought Leadership in Crisis Communication. 
Management Communication Quarterly, 26(4), 523−42.

Bisel, R. S., & Messersmith, A. S. (2012). Organizational and Supervisory Apology Effectiveness Apology Giving in Work Settings. 
Business Communication Quarterly, 75(4), 425−48.

Tyler, L. (1997). Liability Means Never being Able to Say You're Sorry. 
Management Communication Quarterly, 11, 51−73.

Ulmer, R. R. (2001). Effective Crisis Management through Established Stakeholder Relationships. 
Management Communication Quarterly, 14, 590−615.

Coombs, W. T. (2004). Impact of Past Crises on Current Crisis Communication. 
Journal of Business Communication, 41, 265−89.

Coombs, W. T. & Holladay, S. J. (2002). Helping Crisis Managers Protect Reputational Assets. 
Management Communication Quarterly, 16, 165−86.

Svensson, P. (2009). Embracing Left and Right. 
Management Communication Quarterly, 22, 555−76.

Huang, Y.-H. (2006). Crisis Situations, Communication Strategies, and Media Coverage. 
Communication Research, 33, 180−205.

Stephens, K. K., Malone, P. C. & Bailey, C. M. (2005). Communicating with stakeholders During a Crisis. 
Journal of Business Communication, 42, 390−419.