Online Readings

Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles. 

Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.

The journal articles are made available via Sage Online − the content you want, the convenience you need at 

Wehmeier, S., & Winkler, P. (2013). Expanding the Bridge, Minimizing the Gaps Public Relations, Organizational Communication, and the Idea That Communication Constitutes Organization. 
Management Communication Quarterly, 27(2), 280−90.

Cooren, F., Kuhn, T., Cornelissen, J. P., & Clark, T. (2011). Communication, organizing and organization: An overview and introduction to the special issue.
Organization Studies, 32(9), 1149−70.

Harris, T. E. & Bryant, J. (1986). The Corporate Communication Manager. 
Journal of Business Communication, 23, 19−29.

Shelby, A. N. (1993). Organizational, Business, Management, and Corporate Communication: An Analysis of Boundaries and Relationships. 
Journal of Business Communication, 30, 241−67.

Christensen, L. T. & Cornelissen, J. (2011). Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future. 
Management Communication Quarterly. 25 (3), 383−414.

Steyn, B. (2009). The Strategic Role of Public Relations Is Strategic Reflection: 
A South African Research Stream. 
American Behavioral Scientist, 53, 516−32.

Cornelissen, J. P. & Thorpe, R. (2001). The Organisation of External Communication Disciplines in UK Companies: A Conceptual and Empirical Analysis of Dimensions and Determinants. 
Journal of Business Communication, 38, 413−38.

Schoeneborn, D., & Wehmeier, S. (2013). Organizational Communication in the German-Speaking World: An Introduction to the Special Topic Forum.
Management Communication Quarterly. 27 (2), 264−67