Once you have read through the chapter and gained a good knowledge of the basics of a particular issue you can take your studies further by accessing more in-depth and detailed scholarly articles.
Some online readings have been selected to complement your use of Corporate Communication: A Guide to Theory and Practice, 3rd edition. We have selected appropriate, insightful and relevant readings, organised by chapter topic in the textbook, from a variety of journals published by SAGE Publications.
The journal articles are made available via Sage Online − the content you want, the convenience you need at http://online.sagepub.com
Zhang, J. (2013). A Strategic Issue Management (SIM) Approach to Social Media Use in Public Diplomacy.
American Behavioral Scientist. 57(9), 13-12-1331.
Argenti, P. A. (2006). How Technology Has Influenced the Field of Corporate Communication.
Journal of Business and Technical Communication, 20, 357−70.
Hutchins, B., & Mikosza, J. (2010). The Web 2.0 Olympics Athlete Blogging, Social Networking and Policy Contradictions at the 2008 Beijing Games.
Convergence: The International Journal of Research into New Media Technologies, 16(3), 279−97.
Pedley, P. (2005). International phenomenon? Amateur journalism? Legal minefield? Why information professionals cannot afford to ignore weblogs.
Business Information Review, 22(2), 95−100.
Page, R. (2012). The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags.
Discourse & Communication, 6(2), 181−201.